Faulding® Fridge Free Probiotics New Packs & Campaign

As one of Australia's oldest health brands Faulding® have been innovators in the pharmacy only natural health space. The campaign aimed to showcase their innovative range of Fridge Free Probiotics and position themselves as a leader in this expanding market. Highlighting the convenience of fridge free versus refrigerated probiotics caws the core aim, encouraging people to make the switch and 'free themselves' from this constraint.