Faulding® Fridge Free Probiotics New Packs & Campaign

As one of Australia's oldest health brands Faulding® have been innovators in the pharmacy only natural health space. The campaign aimed to showcase their innovative range of Fridge Free Probiotics and position themselves as a leader in this expanding market. Highlighting the convenience of fridge free versus refrigerated probiotics caws the core aim, encouraging people to make the switch and 'free themselves' from this constraint.

Faulding® Fridge Free Probiotics - New packaging
Faulding® Fridge Free Probiotics Campaign 30sec TVC
Introducing the range with 15sec TVC variations
Responsive 1 page campaign site
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